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Continue reading →: Resurgence of Brand-Led MarketingThe marketing world has shifted dramatically from product-focused campaigns to strategies centered on brand identity and values. Consumers today make purchasing decisions based on how well a company’s beliefs align with their own. This evolution reflects a deeper need for authenticity and meaning in business relationships. In 2025, brand values…
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Continue reading →: Traditional Marketing No Longer Works for Gen ZGeneration Z represents 27% of today’s workforce and controls $143 billion in direct spending power. Born between 1997 and 2012, this generation grew up with smartphones and social media as integral parts of their daily lives. Their digital-native upbringing has created consumption patterns and expectations that differ significantly from previous…
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Continue reading →: What can a business do if hiring a marketer is too expensive?There are still effective marketing strategies to explore even if hiring a full-time marketer is expensive.
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Continue reading →: Maximize Your Impact on a Small Marketing BudgetA limited marketing budget doesn’t have to be a barrier to your business’s success.
Hello,
I’m Crissy
I specialize in helping small businesses, startups, and first-time business owners successfully navigate the world of marketing.
You’re in the right place if you’re ready to give your growing business the spotlight it deserves.
As a marketing contractor, I can be part of your team on demand.
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